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Check Out the Healthy Options in the Sparkle Market Checkout Lane

Posted on: September 28, 2017

Picture this: You are in the checkout lane of a grocery store. Your stomach starts to growl because you have not eaten and are in need of a snack. You’ve been doing well trying to eat healthy but next to you in the checkout lane are only candy bars and chips. 

The above scenario demonstrates the shopping experience that many grocery store patrons have regularly. The average woman will eat more than 14,000 calories and the average man will eat more than 28,000 calories a year just from impulse buying at checkout lines.* 

The Lorain County General Health District (LCGHD) and Sparkle Market located at 460 Main Street in Grafton, have partnered to make these impulse purchases healthy. In the fall of 2016, Sparkle Market transformed their more frequented checkout lane consisting of candy, batteries, and magazines into one that features healthy granola bars, nuts, apples, and bananas with improved shelving and signage.

“Having healthy foods in the checkout line gives shoppers the opportunity to eat something healthy as opposed to something sugary,” says Debbie Seres, Supervisor at Sparkle Market. “Purchasing healthy snacks impulsively can cut down on some of those extra calories that would normally come from candy bars and chips.”
 
Recently, Sparkle Market added healthy refrigerated options through a Good Food Here sponsored cooler with funding through the Communities Preventing Chronic Disease Program that LCGHD has received for county chronic disease prevention. It’s filled with White House Artesian Spring Water made in Elyria, Bolthouse Farms fruit drinks, and pre-cut fruits such as watermelon, pineapple, and cantaloupe.  The pre-cut produce, and snack packs with dried fruits and nuts sell very well.
 
Customers of Sparkle Market have been pleased to purchase healthy snacks on the go. Customers have commented that they love that they can buy ready-to-eat fruit, such as watermelon. Staff of Sparkle Market have even been grabbing healthy snacks on their breaks rather than something sugary. From the business side, Sparkle Market has even seen up to a $350 increase of sales per week from the healthy checkout lane. 
 
In the future, Sparkle Market will continue to keep their healthy checkout as one of their main checkout lanes. As the season begins to change into fall, Sparkle Market hopes to add different items into their checkout lanes. 
 
Looking to make some small yet mighty healthy changes in your organization or business? Call the health district at 440-322-6367 and ask to speak with a health educator. 
 
*according to http://abcnews.go.com/Health/checkout-line-impulse-buys-contribute-obesity/story?id=17446327 
 

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